#110: Lessons learned from 'Snarketing 2.0' with Aite Group's Ron Shevlin...

What do odd terms like snarketing, geniusosity, SMEGMAs, consultainers, quantipulation, and calcuphobia mean? Well, if you're vaguely familiar with Aite Group's Ron Shevlin, you'll know immediately. Each amusing term and many others are used to prove a marketing point in Ron's latest book, Snarketing 2.0: A Humorous Look at Marketing in the Age of Social Media.

Snarketing 2.0 is obviously loaded with laughs on the many gaffes in today's marketing world -- especially in social media. But he doesn't stop at delivering a few jokes for your amusement; he provides researched and analyzed insight on how to remedy many of these gaffes that plague all of us from time to time. Ron's goal with Snarketing 2.0 is to prod us to think twice about suspect marketing strategies and statistics used to persuade. We see this type of information daily, but is it true? So he uses what he calls his "finely-tuned BS detector" to debunk many so-called experts' studies that would normally be taken for granted. At the same time, however, he gives praise for those studies and stats that are well researched and presented.

This interview with Ron is a little on the long side (28 min.), but every minute is worth viewing, as he provides many a gold nugget of practical marketing and social media advice -- along with chatting in greater detail about his book. It was a great pleasure having Ron on the show. He will definitely make you think twice. Check it out -- and the book, too!

What you will learn...
1. For those who don't know, what is "Snarketing 2.0" about?
2. How did you get the name "Snarketing"?
3. Why did you publish it?
4. You have come up with a lot of funny, yet spot on, names/terms/acronyms in the book. One of my favorites is "Genuisosity". Can explain this term?
5. In the book you cite many references to lame usage of social media. What is your main beef with social media users today and what can they do better?
6. Another talent you have is debunking studies and stats by so-called experts. Can you provide a couple of examples from the book?
7. My favorite chapter is "A Letter to the Kardashian Sisters". Can you tell us about the message in this chapter?
8. What are three things do you hope readers take away from Snarketing 2.0?
9. To wrap up: I recently read a blog post by Tom Glatt entitled -- "A Diatribe Against Credit Union Mediocrity". With this title in mind, what can the credit union industry do as a whole do escape mediocrity and excel?

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