#1124: Trellance's Shelly-Ann Wilson Henry Channels Jackie Chan for More Flexible Credit Union Marketing Strategies...
This interview has been a long time coming ... and it's finally here. Trellance's very own PR and Communications Manager Shelly-Ann Wilson Henry joins us on the show to share key points from her recent column in CUES Inside Marketing: Let's Get Digital: 3 Reasons Why Digital Marketing Should Be An Important Part of Your Credit Union's Overall Strategy, No Matter Your Market."
Shelly-Ann details each of the three reasons for us:
She also talks about how marketing has been flipped on its head in the digital era, along with digital marketing is no longer an option -- it's a requirement today. But Shelly-Ann emphasizes don't stop what is working for your credit union. Digital marketing strategies complement what is already successful, making traditional efforts that much better.
Wonderful chat with Shelly-Ann, indeed -- with lots of takeaways. Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.