First of all, a huge congratulations goes out to Miriam De Dios for becoming Coopera Consulting's new CEO. I interviewed Miriam a few days before this big announcement, so we didn't get to discuss it during the show. Just missed it! Anywho, certainly a well-deserved appointment for Miriam -- and Coopera! Now on with our show...
It's no doubt the Hispanic community is vitally important to credit unions today and will be well into the future. So how can credit unions take advantage of this huge opportunity to attract Hispanics to their organizations? Well, luckily we have Coopera's Miriam De Dios, to provide us with all the right answers. So we invited her back on the show to give us the inside scoop on the steps credit unions can take in reaching out to Hispanics.
To help credit unions achieve this strategy, Miriam tells us about Coopera's new Hispanic Opportunity Navigator (HON), which guides credit unions in the all important process of properly marketing to Hispanics. She provides a few real-world examples of what credit unions can do in this area, as well. Lots of helpful, practical information from Miriam in this episode, so check it out!
Hispanic Opportunity Navigator (HON) white paper
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.