On the surface, member statements seem hum-drum. Peeling a bit below that surface and it's anything but -- especially in a marketing sense. To me, statement marketing strategies are nothing short of fascinating. The idea that you can drill down to specific members and deliver specific messages to those very members is a wonderful thing for any credit union marketer who's looking to truly serve the individual needs of their members. To drill down on this topic much further, we invited Doxim's VP of Marketing & Products Sean O'Donovan. Sean was kind enough to come on our show and provide us with his statement marketing expertise and deliver some prime takeaways as well. Check it out.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.