#143.5: TMG's Jeff Russell tells CUs how to boost their card activity with effective rewards programs (pt.2)...
Here is the much-anticipated sequel to the TMG Financial Services Jeff Russell interview on today's card rewards and loyalty strategies. Again, content-wise, this show is loaded with Jeff providing takeaway after takeaway on card rewards programs based on TMG's latest white paper -- "Creating Engagement and Loyalty: How to Reward Yourself and Your Cardholders".
Some of the show's highlights include:
• Why the "Big 6" banks are vulnerable,
• Lessons learned in rewards programs,
• Hurdles in today's card programs, and more.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.