It's no secret that the Hispanic population holds great potential for credit unions today and well into the future. But how do credit unions effectively capture this all-important audience's attention? Well, we invited Coopera Consulting's Vice President Gustavo Gruber on the program to find out. Complementing our discussion, Coopera just released a newwhite paper on the topic entitled: "The Multifaceted Hispanic Market". In this white paper, we touched on three new segments which credit unions should focusing on within the Hispanic community: second generation, small business, and the underserved. We go into detail on how credit unions can aim for these potential segments -- and a lot more. Check it out!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.