#196: How Belvoir FCU's WebHunt campaign exceeded all expectations, Belvoir's Amy McConnell tells how...
Some things just seem to be a sure thing: sun rising in the east, two-year-olds drawing on walls with Marks-a-Lots (um, my house), Samsung and Apple crying "copycat!", Phil Mickelson finishing second at the U.S. Open, and the success of Belvoir Federal Credit Union's annual online WebHunt campaign. For four years running, Belvoir has implemented its WebHunt venture, an online scavenger hunt of its website for members to find hidden icons strategically placed on specific pages. The credit union has garnered tremendous results each year it has launched its summertime campaign. And this year, it exceeded all expectations once again. So we invited Belvoir's Amy McConnell on the show to find out what the heck WebHunt is and how it has tremendously benefited the credit union -- along with its members. Oh yeah, we discuss the amazing results of this year's campaign, as well. So if you're looking to succeed with an online branding/cross-sell campaign, check out this interview with Amy McConnell. It may spark a few prized ideas.
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Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.