#197: Big Data and Cross-Selling with Micronotes' Christian Klacko and USAlliance FCU's Kris VanBeek...
We all know the importance of cross-selling for credit unions and on today's show we take it a step further with Micronotes' cross-sell technology for digital banking. Micronotes Christian Klacko explains how his company uses big-data analytics and interview technology to help digital banking customers (credit union members) get more out of their banking relationship -- and drive cross-sales for financial institutions. Applying this technology is USAlliance Federal Credit Union's Kris VanBeek who provides a number of examples how his credit union has benefited from this cross-sell technology to enhance member relationships. Tons of practical and educational content in this episode, so don't miss it if you want to enhance your credit union's cross-selling activities.
FinovateSpring 2013 presentation
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.