#2002: How Alliant Credit Union's New Online Banking Platform Puts Member Experience at the Forefront...
Everybody is looking for that ultimate member/customer experience today and Alliant Credit Union may be onto reaching that goal with its new online banking platform. Alliant Credit Union Vice President of Digital, Marketing & Innovative Growth Michelle Spellerberg explains how the credit union is using extensive research and data around how their members bank online -- along with analyzing member feedback.
Michelle shares some unique features such as "error-proof" bill pay process, sleek and intuitive dashboard, responsive design for any channel, and much more. She also provides some timely and practical advice for other credit unions looking to achieve the ultimate in member experience with their online banking platforms.
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.