Today's financial services are in a state of perpetual change. Just look at where we were five years ago compared to where we are right now -- then imagine where we'll be next year. Time flies as technology accelerates faster and faster. To get to the heart of this digital dilemma, we invited Q2's EVP of Strategy David Peterson to provide us with advice on what credit unions should be doing to keep pace with today's technology leaps. Specifically, we looked at the digital channel and how credit unions can now bring the branch to their members instead members going to the branch -- a totally new way to conduct financial services from a mere decade ago.
We also touch on the ROI of a web presence, why members should view online services as their primary source for interaction with the institution, and a holistic view on the online branch providing growth in overall member accounts and satisfaction. David adds the virtual relationship needs to be nurtured; it will not grow successfully on its own. It's treating a virtual branch like a physical branch, which can lead to member satisfaction and profitability.
A compelling conversation with Q2's David Peterson; one that you won't want to miss. Check it out!
Q2 named Inc.'s fastest growing 5,000 companies nationwide
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.