There are many changes occurring within the credit union industry as we speak. Processes and procedures are changing, The digital evolution is in high gear. Physical locations (branches and HQs) are transforming for obvious reasons. And right in the middle of all this is Marine Credit Union, creating a new mission statement that is sparking its own movement.
What's going on here, you ask? Marine Credit Union has decided to not just measure its success by loan growth, deposit growth, and share growth. According to Marine CU CXO Adam Keer and Financial Counselor Majel Hein, they are, instead focusing more on the financial health of their members -- better credit, increased savings, and the impact on its surrounding communities.
We discussed how this mission statement refresh influenced the credit union's COVID-19 response, a new program called "Finding HOME," as well as advice for other credit unions looking to do something similar.
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.