Canidae Consulting Founder Jim Kasch (who also launched Darden Employees Federal Credit Union) shares recent findings from his “Brand Love" study. One of the many findings showed that high performing credit unions were stronger in 4 distinct areas:
Here what we asked him:
What is Brand Love?
How do you measure it?
What was the credit union brand love study?
What is the Brand Love scale?
What were the high-level observations from the study?
What do those observations suggest?
Are there any recommendations for credit unions?
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.