FICO VP/GM - Solutions, Advisory, and Specialty Sales Group Tim VanTassel joins us on the show to share how the economy and world events are impacting the marketing strategies for credit unions for the rest of 2020 and going into 2021.
Here's what we asked him:
How have the economy and world events impacted the marketing strategies for credit unions right now?
What should credit unions keep in mind if they are going to proceed with marketing as planned?
Many credit unions are scaling back their outreach to new prospects and focusing on Member marketing, what is your recommendation for prospect strategy?
Traditionally how have credit unions gained access to prescreen services that are sized for them versus the national banks?
What other best practices would you recommend to credit unions as they move forward this year and get ready for next year hoping things turn around economically?
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.