#2244: What CUNA's 'Open Your Eyes to a Credit Union' Campaign Restart Looks Like...

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Most businesses today are currently conducting their restarts, hoping to get back to pre-COVID performance as soon as possible. Within the credit union industry, it's business as usual but with some digital tweaks, staff relocation, branch re-openings, and much more.

Like these re-openings, refreshes, and restarts, the "Open Your Eyes to a Credit Union" campaign has also experienced its own restart after pausing its efforts during the COVID quarantine. With fresh data, new ideas, and increased support, the "Open Your Eyes" campaign is ready to take off once again.

To get all the details of this particular restart, we invited Xceed Financial Credit Union President/CEO Teresa Freeborn and Credit Union Awareness Executive Director Chris Lorence on the show. Both Teresa and Chris outlined what the campaign's post-COVID execution will look like, as well as goals to achieve over the next six-to-12 months.

They also talked about the latest campaign results and increased credit union support that will definitely give these efforts a huge boost for the rest of 2020 and into next year.

In addition, Chris talked about the campaign recently taking home the Hermes Creative Awards 2020 Platinum Winner, further validating the quality of this campaign.

There's much, much more in this motivating talk with Teresa and Chris, as they continue their quest to get consumers nationwide to open their eyes to credit unions. Check it out and let us know your thoughts.

One last note: Credit Union Awareness/Open Your Eyes to a Credit Union is a separate company from CUNA.  It was spun off back in January 2020, and Chris is the Executive Director of CU Awareness, LLC.