We all realize that the acquisition of new credit card accounts is critical to fueling your credit union's bottom line, as well as an effective practice in gaining new members. Trellance’s new Accounts Acquisition Program does this and more, offering a flexible, customizable direct mail campaign that works in tandem with a unique landing page to help you boost your credit union's credit card conversion rate.
To get a closer look at how this program works not only from Trellance but from a credit union's perspective, we invited Trellance Director of Portfolio Growth Ann Farrell and Capitol Credit Union CEO Pierre Cardenás on the show. Both Ann and Pierre discussed how Trellance’s new accounts acquisition program has helped Capitol Credit Union.
We addressed such items as:
How Capitol has used it so far?
What has their experience been, as well as results?
What goals do you have for your credit union using this program?
What are the 3 key elements of this program?
What’s next for Capitol Credit Union using this program, as they are still in the beginning stages of it?
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.