Yes, we all know the pandemic accelerated credit unions' digital offerings to serve members' pressing needs over the last six or seven months. But how have these pressing needs molded members' expectations of their credit unions -- especially in the digital department?
CUNA Mutual Group Director Digital Lending Patrick McElhenie joins us to share his insights on this timely topic. Here's what we asked him:
There’s certainly been a rapid change in digital behaviors during the pandemic. What are you seeing in digital behaviors among credit union members?
How has this changed expectations that members have of their credit union?
How quickly do credit unions need to move?
What do credit unions need to pay attention to in this climate?