When you're a smaller credit union, you are always looking for effective ways to level the competitive playing field that will enhance your member value. That was part of the thought process behind First Education Federal Credit Union's ($70 million; 5,600 members, Cheyenne, Wyoming) reasoning to launch CULedger's MemberPass digital ID technology.
We invited First Education's President Jim Yates on the program to share details on why they implemented this forward-thinking technology. Here's what we asked him:
Word has it your credit union went live with MemberPass. How’s it going so far?
Member/staff feedback to share?
How is your credit union using it currently?
Being a smaller-sized credit union, why did your credit union sign up to use MemberPass?
How does it help you compete with larger financial institutions in the area?
How did COVID impact your decision to use it?
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.