7:39 clip -- or you can watch the entire episode below
Cornerstone Credit Union League recently rebranded its organization to Cornerstone League, dropping "credit union" from its name and modernizing the logo, website, etc. The Cornerstone organization is made up of the League, CU Resources, and its Foundation -- which created a bit of confusion. So the team decided to simplify things and leverage the Cornerstone name in all three entities.
To explain further with plenty of examples, we invited Cornerstone's President and CEO Caroline Willard and Cornerstone's VP of Marketing and Communications Sylvia Lawson. Sylvia and Caroline provided the reasoning (lots of data!), as well as what the rebranding consisted of, how it will benefit the organization, goals for Cornerstone, lessons learned, and advice to others looking to do rebrand.
Check it out and let us know your thoughts. And if you'd like to see the entire episode, watch it below.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.