Now that branch access isn't quite what it was, credit unions getting creative to enhance member engagement and continue building that trust and loyalty. One credit union has has gotten quite creative using artificial intelligence to better serve its members -- while maintaining the human element that we're all craving right now.
Pinal County Federal Credit Union Vice President Marketing & Technology Tiffany Miller and Agent IQ CRO Soren Bested joined us on the show to share how they are working together to leverage AI and human language understanding technology to serve members like never before. It's fascinating how this technology can complement human interaction that allows members to receive the best service possible.
Both Tiffany and Soren explain how all this works, results and insights from using this technology, what's next, and much, much more. If you'd like to read the case study ("An Iterative Approach to Member Engagement"), click here to download it.
Check it out and let us know your thoughts. And watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.