#2372: How ICUF Evolved Over 25 Years to Provide $4.5 Million Assistance to Iowans...

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Watch the 6:30 clip above and/or check out the entire episode below the show notes.

The Iowa Credit Union Foundation (ICUF), the philanthropic arm of the Iowa Credit Union League, has invested more than $4.5 million in programs, initiatives and grants to lift up the financial well-being of Iowans since inception 25 years ago. It was founded in 1995 to aid in recovery from the floods of ‘93, the COVID-19 pandemic, and the 2020 derecho storm disaster that underscored the critical need for the Foundation 25 years later.

We invited ICUF Executive Director Jaimie Miller on the show to share how the Foundation has evolved and reinvented itself to best serve credit unions, their members, and Iowans in the wake of disasters, providing scholarships, and much, much more. It's really a good lesson for any business to adapt to the environment around them to continue succeeding and serving. ICUF is a prime example of that.

Jaimie adds that since its launch, ICUF has awarded $2,105,400 to more than 1,000 Iowa credit union members through matched savings, empowering Iowans to save and invest in assets for independence. In addition, $1,343,500 in emergency cash assistance has been granted to more than 2,600 Iowa credit union members to aid with disaster relief and recovery efforts. 

In the spring of 2020, ICUF established the Emergency Relief Fund in response to the economic impact COVID-19 pandemic had on Iowa credit union members. More than $700,000 was raised to support more than 1,300 Iowa credit union members, including 130 small businesses who often were not eligible for any other assistance programs. 

ICUF also launched its Disaster Grant Program following the Iowa derecho on August 10th to assist members who were displaced due to significant damage to their home and had critical financial need.

Check it out and let us know your thoughts. And watch the entire interview with Jaimie below to get all the details.