#2376: How Fintech UpSwot Helps Credit Unions Better Serve Small Businesses through Data Dashboards...
From time to time, we enjoy featuring new fintechs on CUbroadcast to showcase how they can fill in a much-needed gap to help credit unions better serve members in these ever-evolving times.
In today's episode, we feature a new fintech called UpSwot. UpSwot essentially helps credit unions better serve small- to mid-sized businesses through more efficient onboarding process, tracking system, and SMB dashboard -- all powered by data.
According to their website, the company's platform is an add-on to online banking and on-boarding that motivates 74% of SMBs and mid-market companies to provide API-enabled, opt-in, continuous access to the financial, sales, and marketing data within the apps they regularly use to run their businesses All the raw data shared is turned into standardized data which is continuously re-assessed to provide risk, marketing, and business insights for the benefit of both the financial institution and its small business audience.
We invited UpSwot's CEO Dmitry Norenko on the show to share how their platform works exactly with credit unions and banks to help SMBs excel, as well as what sparked its start, overall benefits, goals, and much, much more.
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.