#2387: TruWest Credit Union Adopts Voice Authentication Tech to Verify Member's ID in Seconds...

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Watch the 4:38 clip above and/or check out the entire episode below the show notes.

As we get deeper and deeper into touchless technology, more and more fintech firms will be offering such solutions to credit unions and banks to meet the demands of today's consumer -- who doesn't want to touch anything anymore.

In step with this trend, TruWest Credit Union has adopted Illuma Labs Illuma Shield Voice authentication technology and aptly named it TruVoiceID. TruVoiceID not only enhances security to prevent fraud by creating a truly unique voice print, but it also creates a frictionless member authentication process -- verifying a members' ID in mere seconds.

To get an inside look at how this technology works, we invited Illuma Labs Founder/CEO Milind Borkar and TruWest Credit Union CIO Chris Kearney on the show to share. According to both Chris and Milind, TruVoiceID, powered by Illuma Shield, uses signal processing, machine learning and artificial intelligence to provide faster, more accurate, and frictionless authentication compared to the use of PINs, passwords, and personal questions.

In addition, the technology runs passively in the background of each call, creating an easier authentication experience for the member, while also reducing call durations and enhancing security against fraudsters.

Pretty cool stuff, indeed, here for TruWest -- as well as other credit unions in line to implement this voice ID technology. Check out our discussion and let us know your thoughts. And watch the entire episode with Milind and Chris below for all the details.