Are Americans financially capable? Well, we're about find out in a new study conducted by Filene Research Institute and partner George Washington University. Filene's own Ben Rogers joins us to provide the inside scoop on this study that will focus on financial capabilities of four demographic groups in the USA: young adults, pre-retirees, women, and Hispanics. Each demographic will have its own report released each quarter -- expect the young adults report any day now.
Along with the specific groups being studied (and why they were chosen), Ben also provides us with why the study is being conducted, how it will help credit unions develop new products/services and conduct successful marketing campaigns. There's a lot more in this info-packed episode with Ben, so check it out and let us know how this type of data can benefit your credit union.
Also, our apologies on the video quality. We believe the dreaded Polar Vortex that plagued the Midwest during this interview is responsible for the cantankerous connection. But the content is all there! Enjoy!
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.