Jill Homan, President of DeepTarget, and Crane Credit Union AVP of Marketing Michael Hostetler joined us on the show to share how they are working together to provide their members with ultra personalized and targeted banners for email marketing with highly actionable and unique offers to each individual. They achieve this individualization using Deep Target's 3D StoryTeller digital marketing technology.
3D StoryTeller is transformative 3D user experience that turns raw data into engaging and personalized financial stories as unique as each member. This marketing software utilizes data mining and business intelligence to deliver targeted communications across digital media. Subsequently, this technology, which has been featured at Finovate West 2020, delivers the right message to the right person at the right time and in the right manner.
Jill and Michael provide us with 3D StoryTeller works at Crane Credit Union, what life has been like since using it, how it's benefited the credit union and its members, goals, and much more.
Fascinating stuff here. So check it out and let us know your thoughts. And watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.