Members Choice Credit Union President/CEO and CU Hero of the Year Award finalist Cheryl Deborde has taken the industry's "people helping people" conviction to entirely new level with "helping people and not expecting anything in return." This daily philanthropic mindset has resulted in the credit union's success within the community it serves.
This interview with Cheryl is already in our top 10 of 2021, as her philosophy of giving back without any expectations is right in the credit union wheelhouse -- and, yet, it's still so refreshing and humbling to hear. Her anecdotes and actions on how this philosophy has guided her personal and professional life in nothing short of inspiring.
Cheryl has story after story of how Members Choice consistently steps up to give back to the community it serves through financial education programs, annual community give back events (Ashland Build a Bed program), and so much more. And the true kicker here is where she got this thinking from -- her mother and the generous efforts she provided her community.
Again, inspiring conversation with Cheryl -- one that will get you motivated to do more in your community and not expect anything in return. Enjoy. And watch the entire episode below for all the details.