During the 2021 CUNA Marketing & Business Development Council Conference's Growth & Retention session ("There are No Magic Beans"), marketing experts discussed what member programs were introduced during COVID-19 to help those in need and how those programs have become a permanent part of their credit unions' services.
Here are the expert panelists:
Mike Dinneen, VP Marketing, American Heritage Credit Union – moderator
Deidre Davis, Chief Marketing Officer, Michigan State University FCU
Nikki Doherty, Marketing Director, Explorers Credit Union
Howard Lowell, VP Marketing, Evergreen Credit Union