When it comes to tapping the pulse of today's consumer content consumption, The Walt Disney Company has a pretty good handle on things. That's probably why the folks at CUNA Marketing & Business Development Council booked a couple of Disney execs to speak their conference this week.
Evergreen Credit Union President/CEO Jason Lindstrom (also CUNA Marketing & Business Development Council Chair) moderated a conference panel entitled "The Power of the Disney Portfolio" with panelists:
Chris Lorence, Executive Director at CU Awareness
Adam Sands Vice President, Client Partnerships at The Walt Disney Company
Faye Trapani, Head of Self Service Platform Sales at The Walt Disney Company
In this clip, the panelists discussed what trends has Disney seen on consumers in regards to COVID (anything specific to finance) and, since Chris Lorence was on the panel, how the "Open Your Eyes" credit union awareness program has morphed because of COVID.