During the 2021 CUNA Marketing & Business Development Council Conference's Growth & Retention session ("There are No Magic Beans"), marketing experts shared their shoestring projects that really worked for their credit unions.
Here are the expert panelists:
Mike Dinneen, VP Marketing, American Heritage Credit Union – moderator
Deidre Davis, Chief Marketing Officer, Michigan State University FCU
Nikki Doherty, Marketing Director, Explorers Credit Union
Howard Lowell, VP Marketing, Evergreen Credit Union