CUNA's Marketing & Business Development Council Conference's "Booze, Brand & Business Development" session looked at brands outside the credit union industry that have really hit it out of the park. The panel, moderated by Canvas Credit Union Chief People & Strategy Officer Tansley Stearns, shares some of their favorites and why.
The distiller/brewer panelists included:
Shaun Belongie, VP of Marketing at New Belgium Brewing
Chase Lesher, Co-Owner at Chronicles Distilling
David Mevoli, Lead National Key Accounts Manager at Bell's Brewery