#2530: NWCUA Report Shows Credit Union's $11 Billion Impact on Region's Economy...

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Enjoy the clip above and watch the entire episode below the show notes.

The great northwest region of the United States has always boasted a heavy credit union population. In fact, the Northwest Credit Union Association (NWCUA) professes a 55% marketshare within the region -- and growing.

So what kind of economic impact does this credit union majority marketshare have on the region? Try $11 billion.

To get to the bottom of this number, as well as the community impact, we invited NWCUA President/CEO Troy Stang on the show, who shared theirlatest economic and community impact report credit unions have had in Oregon, Washington, and Idaho.

Here are some of the items we discussed:

• You’ve worked with ECONorthwest over the years to measure economic impact. What do you think this information proves about credit unions; why is that important?
• You’ve expanded the economic impact  to also measure community impact. Tell us about the Community Impact Reporting Tool – known as CIRT – what does it measure and why is  that important?
• Your member credit unions participated by sharing their data into CIRT. How are you telling them to use the information?
• Data is important to policymakers, but they probably also remember the faces of members and their stories. What is the best practice for combining the two – data and member stories?
• How powerful do you think it would be, if the whole movement had economic and community impact data and member stories? What vision do you see for that?

Check it out and let us know your thoughts. And watch the entire interview with Troy below for all the details.