In case you missed last week's live cast of our conversation with CUNA President/CEO Jim Nussle and CU Awareness Executive Director Chris Lorence discussing the evolution of CUNA's "Open Your Eyes to a Credit Union" campaign, here's the entire recording (with clip) for your viewing pleasure.
Chris provided a current status of the campaign, while Jim gave us his perspective on the evolution of the Open Your Eyes in the beginning up to today. In addition, both gentlemen talked about how the campaign paused and pivoted during COVID last year with an empathetic message to consumers.
Chris and Jim also addressed challenges faced during Open Your Eyes' tenure (pandemic being the biggest hurdle), plans as we emerge from the pandemic, goals, feedback, and much, much more.
Very candid conversation with Jim and Chris. Check it out and let us know your thoughts. And watch the entire interview below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.