Enjoy the clip above and be sure to watch the entire episode located below the show notes.
As if getting through a pandemic wasn't hard enough. Try rebranding your credit union, expanding your field of membership, and, yes, launching a new foundation.
Well, that's just what the folks at Laramie Plains Federal Credit Union did during their COVID lockdown. President/CEO Tyler Valentine, never one to back down from a challenge, joined us on the show to share his credit union's recent "total makeover" experience (revealed March/April 2021) -- which consisted of a complete rebrand to StagePoint Federal Credit Union, a field of membership expansion, and launching its new Community Foundation.
Tyler explained the reasons and timing behind these moves, as well as the strategies, tactics, and expectations of their monumental efforts. So many takeaways in this informative conversation -- especially if you're looking to conduct a rebrand, FOM expansion, foundation launch, etc.
Check it out and let us know your thoughts. And watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.