Apple's recent and massive change in the way iPhones and iPads track millions of people made global headlines, which resulted in a collective gasp from marketers worldwide. Essentially, apps will now be required to ask before collecting data to share with data brokers for targeted advertisements. So what does this mean for your credit union?
We invited a couple of experts on the show to delve into this topic that will definitely change the way credit union marketers operate from now on. WebStrategies' CEO Chris Leone and Director of Digital Marketing Brandon Frey joined us to talk about these changes and how they are going to affect a marketer's ability to track campaign performance in the future.
If you're looking to get ahead of Apple's data collection curveball, this is the episode for you with Chris and Brandon providing their professional expertise. Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.