#2627: How Tropical Financial Used Personal Web Pages to Create a Relevant Member Experience...

channelnet_tropicalfinancial.mp3
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Watch the clip above and be sure to check out the full episode located below the show notes for all the details.

Tropical Financial Credit Union’s VP Marketing/Chief Experience Officer Amy McGraw and ChannelNet’s CEO Paula Tompkins joined us on the show for an energetic discussion on how both organizations worked together to provide Tropical Financial members with personal web pages to create a relevant member experiences. And the kicker ... they are doing it in a way that's never been done before.

Both Amy and Paula provide us with a framework on this project, as well as objectives, how the personal web pages work, strategies and tactics, and, of course, results -- even though they are still early on in the process. We'll be revisiting with them in about six months to get some updated numbers.

They also gave some poignant advice for credit unions that were in a similar situation as Tropical Financial on the value of personal web pages and how effective they are in enhancing member loyalty for the long run.

Again, a very spirited talk with Amy and Paula, who never settle for the status quo -- and that's a good thing for credit unions, keeping that foot firmly on the accelerator.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details. And, lastly, a special shout out to Amy's dogs, Sparty and Duffy (Michigan State University references), for adding their commentary to the discussion.