Watch the clip above and be sure to check out the full episode located below the show notes.
Alliant Credit Union SVP Chief Digital & Marketing Officer Sumeet Grover joined us on the show to share the recent news of Alliant eliminating overdraft fees and non-sufficient funds fees on all member checking and savings accounts — one of biggest financial institutions to do so.
Sumeet says it was an easy decision to make, as the credit union is looking to do this for its members who may be experiencing challenging times. They didn't want to add more to a member's situation -- especially after the last year-and-a-half we've had.
Sumeet also talked about this decision affects the credit union, as it has never relied on fees for a primary source of revenue. In addition, he touched on what kind of message this move sends to the rest of the industry.
Lastly, Sumeet talked about this change being the latest in a long string of member-first initiatives by Alliant.
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.