Watch the clip above and be sure the check out the full episode located below the show notes.
Wellby (formerly JSC Federal Credit Union) Interim President & CEO Christie Jordan joined us to share not one but two major projects taking place at the credit union right now: rebranding from JSC FCU to Wellby and upgrading its digital services to meet member's evolving needs.
Taking one of these projects is daunting but two at the same time is taking this kind of work to an entirely new level.
First, we started with the credit union's rebranding project, refreshing the JSC Federal Credit Union name to Wellby. Christie provides the who, what, and why behind this major move -- as well as why the left out "credit union" from their new name.
Second, she talks about the upgrade in digital offerings that will set the credit union up nicely for the future: new intuitive platforms, streamlined services, and user-driven tools. All this has been done to keep Wellby relevant and ahead of the fintech services curve. Very important for credit unions to do today.
Last, Christie provides some excellent advice for other credit unions looking at doing something similar in the immediate future.
Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.