#2670: How Eglin FCU Used Predictive Modeling to Provide Members with More Relevant Offers...

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Watch the clip above and be sure to check out the full episode located below the show notes.

Adam Stevens, eBranch Manager, Eglin Federal Credit Union, and Jill Homan, President, DeepTarget, joined us on the show to share their work regarding the credit union's use of leading-edge, machine learning techniques to further help them use predictive campaigns that provide more relevant offers to members — with virtually no effort.

Both Jill and Adam discussed how the two organizations worked together (8 months) to leverage the predictive modeling targeting method that allows the credit union to segment its members with truly unique messaging -- all with incredible efficiency. And since it's machine learning, this methodology will only get better and better over time.

Adam shared some impressive results and real-world examples of uses this technology has allowed them to leverage, while Jill talked about the enhancements to their machine learning algorithms that Eglin has already taken advantage of.

With its Digital Experience Platform (DXP) and innovative 3D StoryTeller, DeepTarget helps community financial institutions design and execute intelligent cross-channel marketing campaigns that leverage the latest machine learning technology. By utilizing a predictive model to target specific audiences with the highest propensity to purchase particular products, financial institutions can effortlessly yet more accurately calculate the likelihood that individual customers and members will open specific accounts.

To further increase the accuracy and precision of predictive campaigns, DeepTarget has implemented stronger data sets that include the most recent customer behaviors and actions, based on years of advertising and demographic insights. In addition, new loan and deposit product types have been added for predictive campaigns. These enhancements enable financial institutions of all sizes to use techniques and insights previously reserved for only the largest institutions. ​

A real eye-opening conversation with these two, who are pushing the proverbial envelope with predictive modeling -- which ultimately bodes well for credit unions' future.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.