Joseph and Kris discussed how the Temenos API technology enhances the usage of the two cards (Bruin Edge and Bruin Choice) launched to Wescom members who are affiliated with UCLA. They also talked about the benefits and goals of these cards, looking to use them as springboards to deeper member relationships -- especially those tech-savvy college students just getting a start in their professional lives.
This wasn't any ordinary launch and these cards are any ordinary credit cards either. Check out our conversation and let us know your thoughts. And be sure to watch the entire interview below for all the details.