#2691: What 9 Million Visitors Means for 'Open Your Eyes to a Credit Union' Campaign...

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Watch the clip above and be sure to check out the full episode located below the show notes.

CU Awareness Executive Director Chris Lorence joined us to share results from its recent Credit Union Awareness campaign study. Not only did Chris share results to gauge the campaign's performance to date, he also discussed future moves that will enhance their efforts.

Currently, the CU Awareness "Open Your Eyes" campaign is active in 27 states nationwide. It has logged more than 9 million consumer visits to the YourMoneyFurther.com website and has raised nationwide consumer consideration for credit unions as checking/savings account providers from 13% to19% and as lenders from14% to 22%.

Chris adds that the analysis of the YourMoneyFurther.com website traffic found those who engage most with the program and take action to seek more information closely connect with the credit union mission –- to support vulnerable communities and to serve those who have been traditionally underserved by other financial institutions:

• Over 60% of consumers who visit YourMoneyFurther.com have household incomes of $50K or less
• About 67% of site visitors are non-white, 29% identify as African-American, and 33% identify as Hispanic
• Nearly 60% of site visitors have no college education and 52% have children
• Consumers who engage with the campaign are 2.3x more likely to also be searching for credit, debit, and personal finance education

“As we open consumers eyes to credit unions, we’re successfully laying the groundwork for long-term market share growth by overcoming long held beliefs, I can’t join and it’s only local,” says Chris. “We need to proactively reach the next generation credit union member where they are and when they’re ready to engage.”

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.