Be sure to watch the entire episode located below the show notes.
Member Driven Technologies (MDT) Vice President of Marketing and Communications Carla Bettens and LAFCU Chief Marketing Officer Kelli Ellsworth-Etchison stopped by the show to share how LAFCU has modernized its member experience by leveraging MDT's digital onboarding technology.
Both Carla and Kelli talked about the how the MDT/LAFCU partnership works that ultimately helped create a more modern member onboarding experience through digital technology.
Kelli stepped back and discussed what was going on at LAFCU that prompted her credit union to look for a technology like MDT's -- and why they ultimately chose MDT.
Kelli and Carla also provided results-type data and anecdotes based on the technology's performance so far, as well as what’s next for their organizations -- as digital continues to dominate the financial services landscape.
Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.