Be sure to watch the full episode located below the show notes.
Sensibill’s COO Izabella Gabowicz joined us to discuss earning members’ trust back in 2022 from the plummet in 2021.
Naturally, we first asked what happened in 2021 when it was lost? And how do credit unions earn it back this year?
Izabella talked about how members want communications to be relevant, transparent and empathic — to be recognized as a person with their own needs and concerns.
She said by leveraging customer spend data, including SKU-level data and transactions, credit unions can utilize these insights to create more authenticate communications and personalize banking services to help them achieve their own version of financial wellness.
Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.