#2859: NWCUA and MWCUA Look to Merge to Enhance Credit Union Marketshare in Both Regions...

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Be sure to watch the entire interview located below the show notes.

Todd Marksberry, President/CEO of Canvas Credit Union and Board Chairman of Mountain West Credit Union Association (MWCUA), and Troy Stang, President/CEO of Northwest Credit Union Association (NWCUA), stopped by the show to share the news about a potential merger between Mountain West Credit Union Association and Northwest Credit Union Association.

Both Todd and Troy discussed what strategies sparked this idea, as the merger ball started rolling just after MWCUA President/CEO Scott Earl announced his retirement effective June 2022 (episode #2779).

They also talked about the benefits of combining these two organizations, looking to continue expanding credit union marketshare in both regions. NWCUA already has a 60% marketshare throughout Washington, Oregon, and Idaho but is always looking for more -- as well as spreading that share to the MWCUA states, as well.

Most importantly, they addressed how this merger will benefit the credit union members and expanding and enhancing the leagues' advocacy impact in each state.

Each Association also has a Foundation and Troy and Todd discussed how the combining of those two entities would work, along with  what the focus will be for each -- or as it becomes one.

Lastly, they talked about how the pending merger will increase the innovation, technology, and business solutions available to credit unions in both regions -- and how important this availability will be for the future of these credit unions to compete more effectively.

Very insightful talk with Troy and Todd on this proposed merger and its affects on the industry. Check it out and let us know your thoughts. And be sure to watch the entire interview below for all the details.