CUbroadcast
  • Home
  • Episodes
  • Webinars
  • Knowledge Hub
  • StudioLounge
  • News
  • Careers
  • Supplier Central
  • Livecast
  • VideoTips
  • Subscribe
  • VideoServices
  • Sponsorships
  • About
  • Contact
  • Blog
  • Product
  • Home
  • Episodes
  • Webinars
  • Knowledge Hub
  • StudioLounge
  • News
  • Careers
  • Supplier Central
  • Livecast
  • VideoTips
  • Subscribe
  • VideoServices
  • Sponsorships
  • About
  • Contact
  • Blog
  • Product

#2812: How Member Hyper Segmentation Can Spur New Growth at Your Credit Union...

2/7/2022

 
IMM/eSign
i3_hypersegmentation.mp3
File Size: 20894 kb
File Type: mp3
Download File

Be sure to watch the entire episode located below the show notes.
Credit unions are always looking for new ideas to grow and expand their footprint. Well, a trio of forward-thinking credit union professionals who are participating in Filene Research Institute's i3 Program came on the show to share their insights on how member hyper segmentation can do just that.

Corporate Central Credit Union National Account Manager Mark Volz, Chartway Credit Union Director of Learning and Talent Development Jill Edsall, and Advantis Credit Union Vice President, Marketing John Nichols  joined us to discuss their i3 project on member hyper segmentation using an existing innovation from Nikkei Credit Union in Los Angeles, CA.

Nikkei launched a new credit union in 2019 called Mabuhay Credit Union to serve the Filipino community in South Central Los Angeles to create more growth. (Huge shout out to Nikkei Credit Union CEO Jon Hernandez!)

Here's what we asked Mark, Jill, and John:
  • Why would a credit union do this?
  • How does hyper segmentation help foster growth in this instance?
  • How does it work? How did Nikkei start Mabuhay in 2019? (Using same core, website, card designs, charter, etc.)
  • How did you get the word out about this new venture to prospective members?
  • What have been your results so far?
  • What do you all hope to achieve?
  • Do you recommend other credit unions do some sort of hyper segmentation to help with growth?

Check it out and let us know your thoughts. And be sure to watch the entire interview below for all the details of this super cool i3 project.

Submit Your Vote for the best Innovation Award!
CU Knowledge Hub
Trellance
Mark P Volz link
2/8/2022 02:11:19 pm

And here is the link, https://filene.org/innovationaward2022 to vote for our innovation.


Comments are closed.
    Picture

    Mike Lawson, Host

    Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.

    SUBSCRIBE TODAY!

    Categories

    All
    Banking
    Careers
    CEO
    Cooperatives
    Credit Unions
    Executive
    Finance
    Recruiting

    RSS Feed

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010

CUbroadcast
Privacy Policy  •  Copyright © 2024 CUbroadcast