#2812: How Member Hyper Segmentation Can Spur New Growth at Your Credit Union...

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Be sure to watch the entire episode located below the show notes.

Credit unions are always looking for new ideas to grow and expand their footprint. Well, a trio of forward-thinking credit union professionals who are participating in Filene Research Institute's i3 Program came on the show to share their insights on how member hyper segmentation can do just that.

Corporate Central Credit Union National Account Manager Mark Volz, Chartway Credit Union Director of Learning and Talent Development Jill Edsall, and Advantis Credit Union Vice President, Marketing John Nichols  joined us to discuss their i3 project on member hyper segmentation using an existing innovation from Nikkei Credit Union in Los Angeles, CA.

Nikkei launched a new credit union in 2019 called Mabuhay Credit Union to serve the Filipino community in South Central Los Angeles to create more growth. (Huge shout out to Nikkei Credit Union CEO Jon Hernandez!)

Here's what we asked Mark, Jill, and John:

• Why would a credit union do this?
• How does hyper segmentation help foster growth in this instance?
• How does it work? How did Nikkei start Mabuhay in 2019? (Using same core, website, card designs, charter, etc.)
• How did you get the word out about this new venture to prospective members?
• What have been your results so far?
• What do you all hope to achieve?
• Do you recommend other credit unions do some sort of hyper segmentation to help with growth?

Check it out and let us know your thoughts. And be sure to watch the entire interview below for all the details of this super cool i3 project.

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