#2899: ICUL's #ILoveMyCreditUnion Social Media Blitz Slated for July 29, 2022...

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Be sure to watch the entire episode located below the show notes.

Illinois Credit Union League President/CEO Tom Kane (and Envisant CEO) joined us on the show to discuss their annual social media blitz of #ILoveMyCreditUnion campaign, which will occur on July 29, 2022.

In its second year, Tom reminded us what the #ILoveMyCreditUnion campaign is and why they launched this campaign last year to leverage the power of social media.

Tom also shares performance numbers from 2021 -- the campaign’s first year with 22 million people reached. Joining in last year’s efforts were financial guru Suze Orman, actress/comedienne Sarah Silverman, and NFL quarterback Steve Young.

As an incentive for national engagement, a drawing was held for participating Leagues with the winner (Hawaii Credit Union League) receiving a $25,000 donation, sponsored by Envisant, to the Children’s Miracle Network Hospital of their choice. 

In addition, Tom talked about this year's expectations/goals, as well as visiting www.Ilovemycreditunion.social website post ideas for what you or your organization are doing to enhance.

New for the 2022 #ilovemycreditunion campaign is the opportunity for 10 participating organizations to win $1,000 as a donation to a charity of their choice.  Two simple steps are necessary to be entered into the drawing:

• build a strong community engagement strategy campaign and
• complete the form to share your plan by July 1!

Also this year, Leagues who register to participate by July 1 will be entered into another raffle for a $15k donation to their CMN hospital.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.