Be sure to watch the entire interview located below the show notes for all the details.
Chris Lorence, Executive Director of CU Awareness, joined us on the show to share the latest increases in credit union consumer awareness -- and consideration. According to Chris, through YourMoneyFurther.com website and other media outreach efforts, more consumers than ever are aware of credit unions and actually joining them -- which is light years from where we were a couple years ago just in the recognition department.
Chris talks about how consumer consideration has increased from baseline measurements in all categories and shares what factors are in this latest increase:
Ultimately, Chris discusses what this increase means for credit unions in their quest for increased exposure, which equates to an increase in membership as a a result.
Lastly, he talks about future plans for CU Awareness's continued efforts in 2022 and 2023. Check it out and let us know your thoughts. And be sure to watch the entire episode for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.