The group talked about why did GDS Link wanted to acquire SerTech, looking to become a full-scale marketing organization, as well as what was beneficial about this acquisition from both organizations' perspective. The goal is to create better user experience and more precise targeting for loan opportunities.
They also addressed how this acquisition impacts current and future credit union clients, by bringing in more advanced analytics.
Now that the table has been set, they explained what the roadmap looks like now. In addition, the group shared how these new, combined assets will benefit credit unions, beating the banks at their own game.
Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.