#2921: Eltropy Acquires POPi/o to Provide Credit Unions with Enhanced Member Engagement...

eltropy_css.mp3
File Size:	18051 kb
File Type:	mp3

Download File

---

Be sure to watch the entire interview located below the show notes for all the details.

Eltropy Co-founder/CEO Ashish Garg and CUNA Strategic Services President Barb Lowman stopped by the show to share their insights on the big news regarding Eltropy acquiring POPi/o to power credit unions with end-to-end digital communications platform for enhanced member engagement opportunities.

By combining Eltropy's text capabilities and now video banking capabilities, credit unions can benefit across every department: 

• Retail Branches: Never miss the opportunity to connect with in-branch video rooms for remote lending. A Remote Online Notary and deposit/new account services also help to centralize staff at the main branch. 
• Lending: Secure Text and Video offerings let members communicate in the channel of their choice, with document collection, loan status alerts, and Remote Online Notary helping to speed up the lending process.
• Contact Center: Accelerate digital transformation and member engagement through a seamless combination of AI, Text, Secure Chat, Video banking, voice, co-browsing, and screen sharing technologies. Remote member verification, video check deposit, and chatbots are also all available within the platform.
• Collections: Give members an extra level of convenience with Payment via Text, and mitigate loss by using AI to automate debt collections. Eltropy data shows Text is 40x more effective than phone calls when it comes to collections.
• Marketing: Take charge of reputation management and grow membership and loan volume with QR-codes and Text campaigns—increasing the likelihood of content consumption and five-star reviews.
• In Case of Emergency: Establish efficient communication with members and employees during weather or IT-related issues.
• Human Resources: Streamline recruitment and employee communication via Text campaigns, ensuring important information isn’t lost to an overflowing inbox. 

Ashish explained why did Eltropy acquired POPi/o, focusing on what prompted this move. He also talked about how this acquisition can further benefit credit unions working with Eltropy.

Barb discussed what CUNA Strategic Services role in this acquisition and what it means for CUNA Strategic Services and the credit unions the organization serves.

Both Barb and Ashish addressed what this acquisition says about the continued evolution of fintech in the credit union space and how credit unions need to keep the momentum going -- especially in the fintech space.

Check it out and let us know your thoughts. And be sure to watch the entire interview below for all the details.