#2969: How Columbine FCU's Bold, New Mission Ups Their Member Service Game...

ymc_columbinefcu.mp3
File Size:	25931 kb
File Type:	mp3

Download File

---

Be sure to watch the entire episode below the show notes for all the details.

Columbine Federal Credit Union CEO Arick Williams and Your Marketing Co. CEO Bo McDonald joined us on the show to share Columbine's bold, new mission and vision and how it will looks to prioritize resources and maintain relevance with this new mission.

Straight away, Arick shared with us the credit union's new mission and vision and why they decided to change it and go down this bold, new path -- which, ultimately, focused on authenticity.

Bo then talked about how the two organizations worked together to come up with this new mission and vision -- which related directly to Bo's latest CUinsight article: “3 things killing credit unions en masse right now.”

Arick added how this new vision and mission will prioritize resources and maintain the credit union's relevance, as well as what the end goal is here. What do they have in mind to achieve here?

Arick also provided how he has seen these changes affect credit union so far, giving the example on loans they provided for three motorcycle businesses to open.

Great stuff from these two with plenty of practical takeaways. Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.