Trellance's VP of Sales Stef Luck joined us on the show to talk data and credit unions and why this data driven journey at so many credit unions is not always a straight line. Stef shares keys to a successful data-driven journey, as well as what a typical journey looks like for a credit union -- even though each one will have its differences.
Lastly, she talked about the significance of this topic for credit unions today -- especially as credit unions enhance their personalization efforts to better serve members on an individual basis.
Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.