Digital wealth or digital asset management is one the financial industry's latest buzzwords or buzz phrases that credit unions need to take a serious look at -- especially if they want to up their game in attracting the younger generations. And, yes, crypto is one of the leading areas in this category.
To reinforce this point, Unifimoney's Co-founder/CEO Ben Soppitt shared highlights from his conference presentation: "Crypto Past, Present, and Future -- Opportunities and Risks for Credit Unions."
Ben discussed how digital assets, like crypto and NFTs, are the future of investing and keys to attracting younger generations to your credit union if you're open to offering those services. He calls it lifestyle investing, which he explains in our talk.
Such a fascinating topic and Ben is at the forefront of it all. Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.